Citizens Donates Over a Million Meals to Feeding America While Mobilizing Their Organization to Better Health
Citizens
Citizens is an American bank headquartered in Providence, Rhode Island, operating over 1,200 branches in 14 states and the District of Columbia. Core to the heart of Citizens is a commitment to their colleagues’ wellbeing and a dedication to supporting the communities they serve.
Bringing these two values together, Citizens created an organization-wide, wellness-focused initiative that dually activated the philanthropic heart of their workforce leveraging Challenges by Castlight.
Goals
- Encourage physical activity and commitment to colleague wellbeing.
- Fight hunger nationwide and within their own communities.
- Connect colleagues across the country and enable everyone to actively participate.
Key Engagement Strategies
- Design initiative to appeal to different motivators among colleagues—being active, giving back to their community, growing teamwork.
- Partner with a dynamic and flexible platform that meets all of Citizens’ needs.
- Connect to corporate culture and annual traditions to build—and sustain—momentum.
- Gain leadership buy-in.
Results
2
B+
steps taken in annual Challenge (2020-2022)
1
M+
meals, via donations to Feeding America
Castlight Challenges was the best fit for us once we discovered how it made this really natural tie-in between colleague wellness and our philanthropic goals.
Kristin
Benefits Team
