Steel Dynamics: Spurred 82% registration among highly-dispersed employees
Steel Dynamics
Steel Dynamics’ partnership with Castlight has allowed them to provide a simple member experience and build a culture of health and wellness at their 100+ locations across the country.
Goals
- Drive higher quality healthcare at a lower cost.
- Motivate healthy behavior.
- Increase wellbeing program utilization.
Key Engagement Strategies
- Foster strong champions network, with updates on monthly calls and quarterly training for HR teams and onsite nurses.
- Conduct ongoing promotion to users, including at benefits meetings and in open enrollment trainings.
- Build local engagement with incentive drawings for registered employees at sites with low registration.
- Provide medical contribution and sweepstakes incentives for activities including biometrics screenings.
Results
82
%
of employees registered
72
%
of employees engaged in wellbeing programs
73
%
of employees opened a personalized communication
3
x
participants in wellbeing programs through
Castlight vs. previous wellbeing vendor
